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Pull&Bear, the young fashion brand, is one of the eight brands of the umbrella company Inditex. The company operated 970 Pull&Bear stores globally.
The shopfront and window display, a characteristic element of a traditional fashi...
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To offer customers more of an experience, retailers will not be able to pass on digital elements of their online presence in the store but demonstrate the functional benefits of the store design environment.
We think it is about &q...
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As 2019 comes to a close, the Retail Design team at CampbellRigg look back at some of the tr...
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How to build shopper loyalty
Many businesses are finding that consumers are loyal to the overall bricks mortar and digital shopping experience as a consequence of design at the point of interface.
Today’s bricks and mortar ret...
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Fashion brands, particularly legacy houses such as Dior, have been notably late to the game in te...
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Is Fashion Nova the fastest-growing women’s apparel company in the U.S.?
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Only a few leading retailer brand agencies create successful strategies for change.
In a previous article, we reviewed the multi-channel fashion retail pioneer, Louis Vuitton. In this article, we turn our attention to advertising and ret...
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In a previous article we reviewed the multi-channel fashion retail pioneer, Chanel. In this article we turn our attention to strategies for the luxury segment brand Louis Vuitton.
The Louis Vuitton brand and the LV monogram are among the...
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Chanel is one of the most valuable luxury brands in the world, with an estimated total brand value of $11 billion. The premium French fashion label is recognised in the international market as a brand that specialises in design of fashionable acce...
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The creation of the Detskiy Mir store concept was inspired by children's fashion and toy retail trends from across the globe and profiled to target audience expectations.
The strategy for the repositioning of the Detskiy Mir brand wa...
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When a luxury spirits industry client briefed us on their brand strategy, they asked that we research creative ideas and trends in fashion branding and design. In a previous article, we chose to look at Mario Testino who worked with the retail bra...
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