Pull&Bear store design and the future of fashion. Five new trends in retail.

Pull&Bear, the young fashion brand, is one of the eight brands of the umbrella company Inditex. The company operated 970 Pull&Bear stores globally. The shopfront and window display, a characteristic element of a traditional fashi...
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Four retail design trends changing the shopper experience

To offer customers more of an experience, retailers will not be able to pass on digital elements of their online presence in the store but demonstrate the functional benefits of the store design environment.  We think it is about &q...
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How to build shopper loyalty

How to build shopper loyalty Many businesses are finding that consumers are loyal to the overall bricks mortar and digital shopping experience as a consequence of design at the point of interface. Today’s bricks and mortar ret...
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A luxury brand strategy campaign and a retail design agency overview

Only a few leading retailer brand agencies create successful strategies for change. In a previous article, we reviewed the multi-channel fashion retail pioneer, Louis Vuitton. In this article, we turn our attention to advertising and ret...
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Developing a luxury brand strategy, and a brand agency overview

In a previous article we reviewed the multi-channel fashion retail pioneer, Chanel. In this article we turn our attention to strategies for the luxury segment brand Louis Vuitton. The Louis Vuitton brand and the LV monogram are among the...
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A design consultant’s view of the value of a luxury brand identity

Chanel is one of the most valuable luxury brands in the world, with an estimated total brand value of $11 billion. The premium French fashion label is recognised in the international market as a brand that specialises in design of fashionable acce...
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Children’s fashion and toy retail design brand agency

The creation of the Detskiy Mir store concept was inspired by children's fashion and toy retail trends from across the globe and profiled to target audience expectations. The strategy for the repositioning of the Detskiy Mir brand wa...
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PRADA 2017 campaign fashion design branding and Willy Vanderperre

When a luxury spirits industry client briefed us on their brand strategy, they asked that we research creative ideas and trends in fashion branding and design. In a previous article, we chose to look at Mario Testino who worked with the retail bra...
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