How can retailers and design agencies best connect with shoppers?

Here are three issues that the retailer and their design agency face. Consumer marketers are not interested in Gen Z. Despite the young adults being design and tech-savvy, diverse Generation Z is starting to enter the workforce. However,...
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Trends That Will Define Retail Design In 2019

The retail industry has undergone a significant transformation in recent years, and it continues to evolve and adapt to the changing pace of the trading cost of technology for digital channels and retail design for brick-and-mortar stores....
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How to build shopper loyalty

How to build shopper loyalty Many businesses are finding that consumers are loyal to the overall bricks mortar and digital shopping experience as a consequence of design at the point of interface. Today’s bricks and mortar ret...
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A luxury brand strategy campaign and a retail design agency overview

Only a few leading retailer brand agencies create successful strategies for change. In a previous article, we reviewed the multi-channel fashion retail pioneer, Louis Vuitton. In this article, we turn our attention to advertising and ret...
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Developing a luxury brand strategy, and a brand agency overview

In a previous article we reviewed the multi-channel fashion retail pioneer, Chanel. In this article we turn our attention to strategies for the luxury segment brand Louis Vuitton. The Louis Vuitton brand and the LV monogram are among the...
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A design consultant’s view of the value of a luxury brand identity

Chanel is one of the most valuable luxury brands in the world, with an estimated total brand value of $11 billion. The premium French fashion label is recognised in the international market as a brand that specialises in design of fashionable acce...
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Children’s fashion and toy retail design brand agency

The creation of the Detskiy Mir store concept was inspired by children's fashion and toy retail trends from across the globe and profiled to target audience expectations. The strategy for the repositioning of the Detskiy Mir brand wa...
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PRADA 2017 campaign fashion design branding and Willy Vanderperre

When a luxury spirits industry client briefed us on their brand strategy, they asked that we research creative ideas and trends in fashion branding and design. In a previous article, we chose to look at Mario Testino who worked with the retail bra...
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MICHAEL KORS fashion design and Mario Testino

A client recently asked us to identify creative ideas and trends in fashion retail branding. During our research we came across the photographer Mario Testino who had been working with Michael Kors. The lights and opulence of Las Vegas i...
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Тенденции дизайн интерьера магазина одежды в Турции

Boyner - крупная сеть магазинов модной одежды, 139 магазинов расположены в 37 провинциях на территории Турции, работает в 6 различных направлениях, а именно универмаг одежды, магазин спортивной одежды, концептуальный магазин YKM-спорт и Boyner&nda...
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