A brand design consultant’s view of the value of contemporary branding

The best brand design consultants have moved beyond just creating and placing visual graphic elements. They recognise the impact of digital and the social media experience, which now form an integral part of brand strategies. Brand imaging to...
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A design consultant's review of re-imagining the brand experience

When the back office becomes the front office, with every B2C and B2B transaction interaction and touch point forming a potential public relations channel, Omni-channel brand strategies and social media content now in...
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A brand agency review of a health & beauty retail pioneer

In a previous article, we reviewed the multi-channel ethical beauty retail pioneer, The Body Shop. In this the third and final article in the series on health and beauty retailing, we turn our attention to multi-channel strategies f...
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A brand strategy for the health & beauty retail pioneer, The Body Shop

In a previous article, we reviewed the multi-channel beauty retail pioneer, Douglas GmbH. In this, the second of three articles we turn our attention to strategies for niche ethical beauty retailing. The Body Shop has been referred...
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A design agency review for health & beauty retail pioneer, Douglas

When a health and beauty client shared their vision and brand strategy for growth, they asked Campbell Rigg, founder and CEO of our agency, to research creative ideas, cross platform brand strategies and retail design trends in each of the above s...
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Leroy Merlin DIY retail trends through the eyes of brand consultants

Customers are demanding more and more from retailers, and retailers are demanding even more from their brand consultants. There is an expectation the retail customer will be serviced and marketed to in ways that are personalised and conv...
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Стратегия многоканальных продаж

Omni-channel ( универсальные каналы продаж ) на сегодняшний день один из ключевых инструментов успешной розничной торговли. Многоканальные продажи предлагают клиентам более интересный покупательский опыт, повышают лояльность и узнаваемость бренда,...
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Непостоянство дизайна - тибетская мандала из песка

С наступлением новой эпохи цифровых технологий, где все подчинено скорости и эффективности, современный дизайн в большинстве своем потерял традиционную мотивацию: создавать шедевры на века. Отличительной чертой нашего переменчивого време...
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